Ingredients of a Successful Start Up
  • Founder team is passionate and committed
  • Put ego aside and do the right things for business
Common Mistakes in Seeking Funding
Secrets of
  • Balance between professional delivery and perfection
Key Startup Risks -                                                 
Good Ideas Alone Don't Ensure Success
  • Great talents that work together
Getting Funded the First Time        
Takes One or More of The Following
  • Product ready for customer trial or purchase
  • Have some brand name customers now or soon
  • Proprietary and defensible IP
  • Rich uncle(s)
  • Underestimated the time needed for fund raising
  • Pitch too early: weak team, progress, plan, and presentation
  • Raise too little money to pass key milestone
  • Borrow too heavily from friends and family
  • Changing business plan unexpectedly during campaign
  • Fail to close financing or cut off the campaign before it stales
  • Focus too much on dressing up for funding instead of products
    and customers
  • Our Story  - Market, model, competitive advantages, ROI to investors.
  • Mission
  • Vision   - Optional.
  • Team - You need to recruit a skeleton team. Contingent members are OK. If you
    cannot identified them at this time, telling the investors you know where and how to
    recruit them after funding.
  • Market - Market size, market drivers, ecosystems, etc. hy do individuals or
  • Solution - Describe it. Where is the innovation or differentiation?
  • Overall Strategy
  • Development Plan - Strategy, milestones, man-power, $, partners, etc.
  • Service delivery - Strategy, milestone (esp. for service company)
  • Competition - This is the one section that are often missing.
  • Financial Projections - Early months and first 2-3 years.
  • Summary - Why Investors should invest in this deal!
  • Demo - At the end or at the beginning, but show only a stunning one.

  1.  Problem
  2.  Your solution
  3.  Business model
  4.  Underlying magic/technology
  5.  Marketing and sales
  6.  Competition
  7.  Team
  8.  Projections and milestones
  9.  Status and time line
  10.  Summary and call to action
Alternative VC Presentation Outline

  1.  Don't open with a joke. Use a grabber, like a quote, anecdote
  2.  Don't overdo details and data
  3.  Don't be a performer
  4.  Don't wear out your welcome. Less is more.
VC Presentation Outline from Guy Kawasaki
Starting Up
When Your Present
Favorite Investor's Questions for Seed Rounds

  1. Are the team members full time?
  2. Show me a big market that capture my attention
  3. Any paying customers?
  4. How much have you spent on this venture?
  5. Other than investor capital and government grant, how do you get your
    money from the customers to scale
  6. How do you get customers to sign up and what is the sales /mktg costs
  7. Who touches your revenue first -- selling to enterprise or consumers?
  8. Do you look (are you) physically healthy and energetic?
  9. Demo?
  10. How you showed it to local VC or angels? Results?